Find me on

If you would like a copy of any of the publications listed below, please write to me at


Dobson, A.S., Robards, B., and Carah, N. (eds.) (2018). Digital Intimate Publics and Social Media. Palgrave Macmillan: London.

Brodermerkel, S. and Carah, N. (2016). Brand Machines, Sensory Media and Calculative Culture. Palgrave Macmillan: London.

Carah, N. and Louw. E. (2015). Media & Society: production, content and participation. Sage: London.

Carah, N. (2010). Pop Brands: branding, popular music and young people. Peter Lang: New York.


Carah, N. & Angus, D. (2018). Algorithmic brand culture: participatory labour, machine learning and branding on social media, Media, Culture and Society.

Carah, N., Meurk, C., Males, M. and Brown, J. (2018). Emerging social media 'platform' approaches to alcohol marketing: a comparative analysis of the activity of the top 20 Australian alcohol brands on Facebook (2012-2014), Critical Public Health 28(1): 70-80.

Carah, N. (2017). Algorithmic brands: a decade of brand experiments with mobile and social media, New Media and Society, 19(3): 384-400.

Carah, N. and Dobson, A. (2016). Algorithmic Hotness: Young Women's "Promotion" and "Reconnaissance" Work via Social Media Body Images, Social Media + Society, 1-10.

Carah, N. and Shaul, M. (2016). Brands and Instagram: point, tap, swipe, glance. Mobile Media and Communication, 4(1): 69-84.

Carah, N., Meurk, C., Angus, D. (2015). Online self-expression and experimentation as ‘reflectivism’: using text analytics to examine the participatory forum Hello Sunday Morning. Health: an interdisciplinary journal for the social study of health, illness and medicine, 1-17.

Meurk, C., Whiteford, H., Head, B., Hall, W. and Carah, N. (2015). Media and evidence-informed policy development: the case of mental health in Australia, Contemporary Social Science: Journal of the Academy of Social Sciences, 1-13.

Carah, N., Meurk, C. and Hall, W. (2015). Profiling Hello Sunday Morning: who are the participants? International Journal of Drug Policy 26(2), 214-216.

Carah, N., Brodmerkel, S. and Hernandez, L. (2014). Brands and sociality: Alcohol branding, drinking culture and Facebook. Convergence: International Journal of Research into New Media Technologies, 20(3), 259-275.

Carah, N. (2014). Watching Nightlife: Affective Labor, Social Media, and Surveillance. Television & New Media, 15(3): 250-265.

Carah, N. (2014). Brand value: how affective labour creates brands. Consumption, Markets and Culture, 17 (4), 346-366.

Carah, N. (2014). Curators of databases: circulating images, managing attention and making value on social media. Media International Australia, 137-142.

Brodmerkel, S. and Carah, N. (2013). Alcohol brands on Facebook: the challenges of regulating brands on social media. Journal of Public Affairs, 13(3): 272-281.

Carah, N. and Brodmerkel, S. (2013). ‘The Gruen Transfer: The paradoxical ritual of advertisers exposing advertising’, Interactions: Studies in Communication and Culture, 3(3): 345-360.

Carah, N. and Louw, E. (2012). ‘Inundated by the Audience: journalism, audience participation and the 2011 Brisbane Flood’, Media International Australia, 144: 137-145.

Carah, N., Brodmerkel, S. and Knaggs, A. (2012). Gruen Nation: Dissecting the Show, Not the Business. Communication, Politics and Culture, 45(1): 60-77.

Carah, N. (2011). Breaking into The Bubble: Brand-building labour and ‘getting in’ to the culture industry, Continuum: Journal of Media and Cultural Studies, 25 (3): 427-438.

Carah, N. & Van Horen, A. (2011). Drink Wise, Enjoy Responsibly: news frames, branding and alcohol, Media International Australia, November: 5-16.


Dobson, A.S., Carah, N. & Robards, B. (2018). Digital intimate publics and social media: Towards theorising public lives on private platforms. In A.S Dobson, B. Robards & N. Carah (Eds.) Digital Intimate Publics and Social Media. New York: Palgrave.

Carah, N. (2018). Commercial media platforms and the challenges to public expression and scrutiny (p. 92-110) in Johnston, J. and Pieczka, M. (eds) Public Interest Communication, Routledge: London.

Carah, N. (2017). 'Alcohol corporations and marketing in social media' pp. 115-131 in Antonia C. Lyons , Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes (Ed.), Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication. New York, United States: Routledge.

Cherrier, H., Carah, N., and Meurk, C. (2017). 'Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts' pp. 167-184 in Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes (Ed.), Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication (pp. 167-184) New York, NY, United States: Routledge.

Carah, N. and Louw, E. (2016). ‘The Apologetic Brand: building Australia’s brand on a post-colonial apology’ pp. 27-45 in Volcic, Z. and Andrejevic, M. (eds.), Commercial Nationalism: Selling the Nation and Nationalizing the Sell, Palgrave Macmillan: London.


Carah, N. and Meurk, C. (2016). 'We need a media platform perspective on alcohol marketing: a reply to Lobstein et al.' Letter to the Editor in Addiction.

Review of Nicole Porter's 'Landscape and Branding: The promotion and Production of Place'