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Brodermerkel, S. and Carah, N. (2016). Brand Machines, Sensory Media and Calculative Culture. Palgrave Macmillan: London.

Carah, N. and Louw. E. (2015). Media & Society: production, content and participation. Sage: London.

Carah, N. (2010). Pop Brands: branding, popular music and young people. Peter Lang: New York.


Carah, N. (2017). Algorithmic brands: a decade of brand experiments with mobile and social media, New Media and Society, 19(3): 384-400.

Carah, N., Meurk, C., Males, M. and Brown, J. (2017). Emerging social media 'platform' approaches to alcohol marketing: a comparative analysis of the activity of the top 20 Australian alcohol brands on Facebook (2012-2014), Critical Public Health.

Carah, N. and Dobson, A. (2016). Algorithmic Hotness: Young Women's "Promotion" and "Reconnaissance" Work via Social Media Body Images, Social Media + Society, 1-10.

Carah, N. and Shaul, M. (2016). Brands and Instagram: point, tap, swipe, glance. Mobile Media and Communication, 4(1): 69-84.

Carah, N., Meurk, C., Angus, D. (2015). Online self-expression and experimentation as ‘reflectivism’: using text analytics to examine the participatory forum Hello Sunday Morning. Health: an interdisciplinary journal for the social study of health, illness and medicine, 1-17.

Meurk, C., Whiteford, H., Head, B., Hall, W. and Carah, N. (2015). Media and evidence-informed policy development: the case of mental health in Australia, Contemporary Social Science: Journal of the Academy of Social Sciences, 1-13.

Carah, N., Meurk, C. and Hall, W. (2015). Profiling Hello Sunday Morning: who are the participants? International Journal of Drug Policy 26(2), 214-216.

Carah, N., Brodmerkel, S. and Hernandez, L. (2014). Brands and sociality: Alcohol branding, drinking culture and Facebook. Convergence: International Journal of Research into New Media Technologies, 20(3), 259-275.

Carah, N. (2014). Watching Nightlife: Affective Labor, Social Media, and Surveillance. Television & New Media, 15(3): 250-265.

Carah, N. (2014). Brand value: how affective labour creates brands. Consumption, Markets and Culture, 17 (4), 346-366.

Carah, N. (2014). Curators of databases: circulating images, managing attention and making value on social media. Media International Australia, 137-142.

Brodmerkel, S. and Carah, N. (2013). Alcohol brands on Facebook: the challenges of regulating brands on social media. Journal of Public Affairs, 13(3): 272-281.

Carah, N. and Brodmerkel, S. (2013). ‘The Gruen Transfer: The paradoxical ritual of advertisers exposing advertising’, Interactions: Studies in Communication and Culture, 3(3): 345-360.

Carah, N. and Louw, E. (2012). ‘Inundated by the Audience: journalism, audience participation and the 2011 Brisbane Flood’, Media International Australia, 144: 137-145.

Carah, N., Brodmerkel, S. and Knaggs, A. (2012). Gruen Nation: Dissecting the Show, Not the Business. Communication, Politics and Culture, 45(1): 60-77.

Carah, N. (2011). Breaking into The Bubble: Brand-building labour and ‘getting in’ to the culture industry, Continuum: Journal of Media and Cultural Studies, 25 (3): 427-438.

Carah, N. & Van Horen, A. (2011). Drink Wise, Enjoy Responsibly: news frames, branding and alcohol, Media International Australia, November: 5-16.


Carah, N. (2017). 'Alcohol corporations and marketing in social media' pp. 115-131 in Antonia C. Lyons , Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes (Ed.), Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication. New York, United States: Routledge.

Cherrier, H., Carah, N., and Meurk, C. (2017). 'Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts' pp. 167-184 in Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes (Ed.), Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication (pp. 167-184) New York, NY, United States: Routledge.

Carah, N. and Louw, E. (2016). ‘The Apologetic Brand: building Australia’s brand on a post-colonial apology’ pp. 27-45 in Volcic, Z. and Andrejevic, M. (eds.), Commercial Nationalism: Selling the Nation and Nationalizing the Sell, Palgrave Macmillan: London.


Carah, N. and Meurk, C. (2016). 'We need a media platform perspective on alcohol marketing: a reply to Lobstein et al.' Letter to the Editor in Addiction.

Review of Nicole Porter's 'Landscape and Branding: The promotion and Production of Place'